Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together."
"Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business--and all the relationships that matter to it--through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care--in work and in life"--
Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these “smartcuts” to rethink convention and accelerate success. In every era, innovators from art to science to business have used what psychologists call “lateral thinking” to find better routes to stunning accomplishments. Smartcuts shows how they bucked the norm—and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn multiplication tables, and how, paradoxically, it’s easier to build a huge business than a small one. Smartcuts tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It’s about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society’s problems faster than we think.
Novinář, inovátor a podnikatel Shane Snow tvrdí, že příběhy mimořádně úspěšných osob nesou jeden společný rys: obvykle nerespektují zavedená pravidla, přemýšlejí o problémech zcela novým, netradičním způsobem, daří se jim najít určitou „zkratku“, po níž se zatím nikdo nevydal a která vede k cíli rychleji a efektivněji než cesta, po níž kráčí většina. Využívají tzv. laterální myšlení a chovají se trochu jako hackeři ve světě počítačů – jejich řešení bývají překvapivá a novátorská, s lehkostí vybudují hned na začátku byznys ve velkém měřítku, přestože porušují snad všechny normy a pravidla. Osudy a myšlením těchto jedinců se můžeme inspirovat i my a objevit třeba nějakou dosud neznámou zkratku i v oblasti, které se sami věnujeme – a Shane Snow je při tom zasvěceným, kompetentním a současně i zábavným průvodcem.