Porter Erisman Bücher

From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

In September 2014, a relatively unknown Chinese company made history with the largest IPO ever, surpassing Google, Facebook, and Twitter combined. Alibaba, now the world's largest e-commerce company, quietly built a customer base larger than Amazon's while handling most e-commerce transactions in China. How did this transformation occur? In this insightful account, Porter Erisman, one of Alibaba's first Western employees, recounts the journey of Jack Ma, a former schoolteacher who overcame numerous obstacles, including failing his college entrance exams twice, to establish Alibaba. Erisman shares firsthand experiences of navigating the dotcom crash, competing against giants like eBay and Google, negotiating with the unpredictable Chinese government, and dealing with misguided advice from foreign experts. He illustrates how Alibaba evolved from a struggling startup to a dominant force in e-commerce. The narrative also explores Alibaba's significance in shaping the new global business landscape, emphasizing a shift towards the East, emerging markets, and the rise of nimble entrepreneurs over traditional industry titans. As we look to the future, the story of Alibaba and its successors offers essential insights into the evolving world of business.