Frank McDonald Bücher

Very fine, Maroon hardback copy in like Slipcase.

Focusing on the evolving landscape of international business, this volume addresses contemporary challenges and developments in the field. It compiles a diverse range of research concepts and findings, offering contrasting perspectives on how international business adapts to the unique opportunities and obstacles of the 21st century. Published in collaboration with the UK Chapter of the Academy of International Business, it serves as a comprehensive resource for understanding current trends and future directions in global commerce.

Fully revised to incorporate much modern thinking in Europe this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base