Adrian Payne Bücher

The book introduces a strategic framework for effective Customer Relationship Management, centered on Professor Payne's five key processes. It outlines a systematic approach to managing CRM initiatives, ensuring they achieve maximum impact and efficiency. By focusing on these processes, readers can implement successful CRM policies that enhance customer interactions and drive business success.

Focusing on the evolution of marketing strategies, this book emphasizes the shift from merely increasing market share to fostering long-term, profitable relationships with specific customers. It explores the importance of stakeholder value in relationship marketing, providing insights into how businesses can cultivate deeper connections with their audience for sustained success.

Translator Tom Payne turns to Ovid, Seneca, Hippocrates, Plato, Aristotle, and Aristophanes to discover invigorating counsel on mental decline, medicine, late love affairs, death and legacy. This lively tour of ancient attitudes to ageing, supplemented by a translation of Cicero's `On Old Age', reveals the true art of growing old gracefully.

Relationship marketing Mission statement Market segmentation

This textbook uniquely combines relationship marketing with customer relationship management (CRM), offering a comprehensive approach to these interconnected fields. Featuring case studies from various countries, it bridges theoretical concepts with real-world applications, making it a valuable resource for understanding global marketing practices.

Kniha je úvodem do marketingu služeb a je určena především pro manažery a studenty.