Greg Bernarda Bücher

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

Original / British EnglishDavid Beckham, captain of England and famous for his Number 7 shirt at Manchester United, is now playing for LA Galaxy. But when did he start to play football? And why is he now world famous? This is his story.

Original / British English Mandy Brown is in the desert with Abdullah, and an oryx ranger. But there are poachers in the desert too -- and a mother oryx is dead. Can Mandy and Abdullah catch the poachers? And can they find the dead oryx's baby?

James and Chantal are enjoying an evening of magic at the Blue Cat Club. Merlin the magician is clever and his tricks are exciting but are they dangerous too?

Water. We drink it. We cook with it. We wash with it. We can’t live without it. Most of us don’t think about it much. But it is not there for everybody, and our world is changing fast. We have to think very carefully about water, and about our use of it.

One day Rafael was well, the next day he was completely mad. What happened to him? The story of Rafael and his gold ring is a strange story of murder, mystery and love. Many people know part of the story. But only Rafael knows the true facts. And Rafael is mad.

Original / American EnglishIn 1974 two Black Americans fought in Zaire, in Africa. One was Muhammad Ali. After the fight, he was the boxing champion of the world again. But why did a young boy from Kentucky start to box? Why did he stop boxing? And what is he doing now?

Original / British English Mandy Brown is in the desert with Abdullah, and an oryx ranger. But there are poachers in the desert too -- and a mother oryx is dead. Can Mandy and Abdullah catch the poachers? And can they find the dead oryx's baby?

Original / American English The Amazon Rain Forest is the largest rain forest in the world. It is 10,000,000 years old and many different kinds of plants and animals live here. The forest is important for the world's weather and wildlife, but it is disappearing fast. Read this book and learn about this wonderful forest - and its problems. What will its future be? Book and MP3 pack.

Autoři mezinárodního bestselleru Tvorba business modelů ve své nové knize vysvětlují, jak do svého podnikání zařadit tvorbu hodnotových nabídek (value proposition design) a navrhnout tak přesvěd- čivé produkty a služby, kterým zákazníci neodolají. Čím je kniha výjimečná: obsahuje praktická cvičení, nástroje a ilustrace, které vám pomohou okamžitě zlepšit váš produkt; umožňuje přístup k  on-line aplikaci Strategyzer.com, plné interaktivních cvičení a testů; má originální vizuální formát.