John Zeratsky Bücher

A transformative formula for testing ideas, this approach works for both startups and large organizations. In just five days, teams can progress from idea to prototype to decision, saving significant time and resources. This method is essential for entrepreneurs facing crucial questions about focus and implementation. The unique five-day process, developed by designer Jake Knapp at Google and refined with partners Braden Kowitz and John Zeratsky at Google Ventures, has been successfully applied at over 100 companies across various sectors, including mobile, e-commerce, healthcare, and finance. It provides a practical guide for addressing critical business challenges, making it suitable for teams of any size, from small startups to Fortune 100 companies, as well as educators and nonprofits. This book is ideal for anyone with a significant opportunity, problem, or idea who needs immediate answers.

Unternehmer, Gründer und Teams stehen täglich vor der Herausforderung: Womit soll man zuerst anfangen, worauf sich am meisten fokussieren? Und wie viele Diskussionen und Meetings sind nötig, bevor man ganz sicher die garantiert richtige Lösung hat? Die Folge ist, dass allzu oft das Projekt auf der Stelle tritt und man überhaupt nicht vorwärtskommt. Dafür gibt es eine geniale Lösung: Sprint. Die ist ein einzigartiger, innovativer und narrensicherer Prozess, mit dem sich die härtesten Probleme in nur fünf Tagen lösen lassen – von Montag bis Freitag. Der Entwickler Jake Knapp entwarf diesen Prozess bei und für Google, wo er seither in allen Bereichen genutzt wird. Zusammen mit John Zeratsky und Braden Kowitz hat er darüber hinaus bereits mehr als 100 Sprints in Firmen aus unterschiedlichen Bereichen durchgeführt. Der Sprint-Prozess bietet praktische Hilfe für Unternehmen aller Größen, vom kleinen Start-up bis hin zum Fortune-100-Unternehmen. Die Methode ist auch für alle anderen bewährt, die vor einem großen Problem stehen, schnell eine Idee testen oder einfach eine Möglichkeit schnell ergreifen wollen.

What if you could step off the hamster wheel and start taking control of your time and attention? As creators of Google Ventures' renowned 'design sprint', Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products like Gmail and YouTube, they spent years experimenting with their own personal habits and routines, looking for ways to help individuals optimize their energy, focus, and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days. Making time isn't about radically overhauling your lifestyle; it's about making small shifts in your environment to liberate yourself from constant busyness and distraction. Make Time is a must-read for anyone who has ever thought 'if only there were more hours in the day...'

Do you ever wonder where your day went? Or daydream about activities you'll get to "someday"? Knapp and Zeratsky share their tactics for a four-step daily framework that you can use to systematically re-design your days. Highlight, Laser, Energize, Reflect. You may not be able to add more hours to your day-- but you can learn to make your life your own, day by day. -- adapted from jacket