Paul Dickinson Bücher

SMALL BUSINESSES & SELF-EMPLOYED. Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson, who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation. In this book, you'll find out how simple brand identifiers like color and "feel" can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction.

This series of readers offers students six graded levels from elementary to advanced. All stages contain exercises at the back of the book, plus a glossary to help with vocabulary.

The President is dead! A man is running in the night. He is afraid and needs to rest. But there are people behind him - people with lights, and dogs, and guns. A man is standing in front of a desk. His boss is very angry, and the man is tired and needs to sleep. But first he must find the other man, and bring him back - dead or alive. Two men: the hunter and the hunted. Which will win and which will lose? Long live the President!

Award-winning original fiction for learners of English. At seven levels, from Starter to Advanced, this impressive selection of carefully graded readers offers exciting reading for every student's capabilities.

This series of readers offers students six graded levels from elementary to advanced. All stages contain exercises at the back of the book, plus a glossary to help with vocabulary.