Ron Meyer Bücher

In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. The authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true stategic thinkers.

Bob De Wit and Ron Meyer's innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach

De Wit and Meyer's Strategy Synthesis actively challenges the educational orthodoxy to encourage students and managers to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking.