Ein Buch von einem Unternehmen, das eigentlich keine Werbung mag, aber trotzdem welche macht: mit wahrheitsgetreuen Kampagnen. KesselsKramer ist der Name des Unternehmens, das für dieses Buch auf eigene Erfahrungen zurückgreift und ein kreatives Handbuch erstellt hat - mit der Intention die Welt zu einem etwas besseren Ort zu machen. Mit Beiträgen von Stefan Sagmeister, Hans Aarsman und Alex Bogusky.
For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets.The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market: young, cynical, media-savvy backpackers. Since launching the campaign, the hotel's dormitories are rarely empty, not bad for a place that doesn't even guarantee toilet paper. This frank and often humorous collection of the hotel's advertising celebrates everything that's good about a very bad hotel and proves that innovative, successful marketing requires neither a jaw-dropping budget nor a sugarcoated version of the truth
a new kilo of KesselsKramer collects five years of work from communications agency KesselsKramer. It is the slightly lighter follow-up to 2 kilo, which showed the work of the company’s first ten years. a new kilo of KesselsKramer is the follow-up to 2 kilo of KesselsKramer, a brick-like tome that covered every piece of work produced by willful Dutch communications agency KesselsKramer. a new kilo of KesselsKramer picks up where its predecessor left off, with the last five years worth of KesselsKramer’s existence detailed down to every last flyer, sticker and T-shirt. Also featured are mammoth TV and cinema commercials, advertisements that look less like ads and more like short films, and a bunch of websites, designs and assorted category-defying oddities. a new kilo of KesselsKramer comes in a refreshing bright green, a little like the green of grass or perhaps ectoplasm.