This text focuses on developing an export strategy in a professional and profitable way in a competitive international environment. It takes account of future trends in the conduct of international trade, its environment and complexity.
The second edition of this established textbook, sold in over 150 countries and widely regarded as a standard reference, is timely given the significant changes in the international shipping industry. This edition emphasizes the necessity of a professional approach in all areas of shipping practice and management to deliver the high-quality service essential for sustaining and expanding international trade. It serves as a valuable resource for students preparing for shipping examinations and for professionals in shipping companies, both ashore and afloat. Many consider it an essential handbook for shipping executives. For those seeking foundational knowledge, the companion volume, Elements of Shipping (fifth edition), is recommended. Additionally, port operators and executives may find insights in the recently published Elements of Port Operation and Management. This edition has broadened its scope with new chapters covering the economics of containerization, computerization, roll on/roll off (Ro/Ro) vessels, and counter-trade. Existing chapters have also been expanded to include marketing, budgets, political factors, ship finance, BIFFEX, ICHCA, IMO, GCBS, and shipping company mergers and acquisitions.