Basic Marketing
- 734 Seiten
- 26 Lesestunden
Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.


Published by Richard D. Irwin, Inc., US, 1993, written by E. Jerome McCarthy and William D. Perreault, Jr.
This reader is revised annually and is packaged with every copy of the book for free. It contains articles and readings from popular sources like; Business Week,Wall Street Journal,and Forbes. The articles are sorted by chapter and coordinate with the organization of the text