Tian Tao Bücher

From start-up to world leader in two decades, this book explores the story of how Ren Zhengfei founded a telecom equipment-trading firm in Shenzhen, China, in 1987 with start-up capital of $5,000, which grew to become the largest telecom company in the world. It examines what Ren Zhengfei did differently, how Huawei reached the top spot, and why it is known as a "collective" rather than a private company. Through 14 years of meticulous research and 136 interviews with senior management and employees, the book reveals how Huawei's success lies in its ability to transform the intellectual elite into a cohesive group with shared values and resolve, while preventing a culture of subservience. This case study provides a unique glimpse into the workings of one of the world's most powerful companies.

Founded in 1987 by a former engineer in China's People's Liberation Army (Ren Zhengfei), Huawei Technologies is today the world's largest telecoms equipment manufacturer and second behind Apple in smartphones. Its emergence into a multinational with over 175,000 employees all around the world is nothing short of extraordinary. This book gets to the heart of the pioneers within Huawei - the individuals who blazed a trail through unexplored and undeveloped territories, that enabled Huawei to expand globally in such impressive terms. Their personal stories tell us about the extraordinary commitment, determination, and ability required for companies to establish new ground in some of the most difficult parts of the world. This unconventional form of heroism remains a central part of Huawei's culture and makes it stand out in today's business world.