Helen Chilton Bücher

Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.

The trusted Gold series takes students from Preliminary to Advanced level, helping build their confidence and develop natural speaking skills in English every step of the way. You say exams, you think “arghhh! stress”. Gold is a fun and communicative course which is light on the page but thorough in its preparation, and helps take some of the “argh! pressure” out of a serious subject. Providing enjoyable, communicative classes with a strong emphasis on personalisation, Gold is the popular choice for teachers around the world (8 million learners as we type..).

Formula is the flexible, unique and enjoyable route to Cambridge exam success. Formula takes a fresh approach to topics, units and components to create an exam-focused package whatever the teaching and learning scenario. Its truly flexible learning materials are designed to work independently for short and intensive preparation or in combination for longer exam courses.

The trusted Gold series builds students’ confidence by combining carefully graded exam preparation for the Cambridge English exams with thorough language and skills development. Providing enjoyable, communicative classes with a strong emphasis on personalization, Gold is the popular choice for teachers around the world. Gold Pre-First Exam Maximiser: • Recycles and reviews the Coursebook grammar and vocabulary • Provides exam practice in exam format, with strategies and guidance • Includes one complete Practice Test for timed practice in the run-up to the exam • Contains additional vocabulary-building section • Helps students with common mistakes at Cambridge English: Preliminary

Essential exam task practice for class or home study for use alongside a coursebook or intensively before the exam. Focus on essential exam practice with the First Exam Booster for First and First for Schools. Maximise learners' potential with dedicated exam task practice for class or home study. 48 exam tasks practise each part of the exam three times while Exam facts provide practical information about each task. Exam tips provide useful advice on how to approach the exercises and 'Get it right' boxes highlight typical candidate errors in the exam. This Exam Booster is suitable for both Cambridge English: First and Cambridge English: First for Schools. The downloadable audio is available from www.cambridge.org/firstbooster.

Focus on essential exam practice for the revised 2020 exams with the Exam Booster for B1 Preliminary and B1 Preliminary for Schools. Maximise learners' potential with dedicated exam task practice for class or home study. 48 exam tasks practise each part of the exam three times while exam facts provide practical information. Exam tips provide useful advice on how to approach the exercises and 'Get it right' boxes highlight typical candidate errors in the exam. This student edition Exam Booster is suitable for both B1 Preliminary and B1 Preliminary for Schools. The downloadable audio is available from www.cambridge.org/preliminarybooster2.

'Teen-appeal' topics combined with extensive preparation for the revised 2020 A2 Key for Schools, B1 Preliminary for Schools as well as B2 First for Schools. The Level 5 Workbook provides additional practice and reinforcement of the language, skills and exam techniques covered in the PREPARE Level 3 Student's Book units. Students can access the Cambridge One Digital Pack, optimised for a range of devices, for their bank of learning resources and accompanying Audio. Interactive practice includes Test and Train Exam Practice to build strategies and skills for exam success, and a timed Practice Test (when assigned by the class teacher). Practice Extra provides interactive grammar and vocabulary activities and games with instant feedback.

PREPARE 2nd edition Level 5 combines 'teen-appeal' topics with extensive preparation for the revised 2020 B1 Preliminary for Schools exam. Students will enjoy interactive, personalised lessons with themes and resources relevant to their interests. The new Life Skills approach inspires learners to expand their horizons and knowledge and includes insights from The Cambridge Framework for Life Competencies. Teachers can relax knowing every unit drives students towards exam success and that the course is creating confident English users with the enhanced vocabulary and grammar syllabus. A Student's Book and Online Workbook is also available, separately.