Sinnlich, geheimnisvoll – und doch vertraut: Lovemarks lösen bei uns Herzklopfen aus. Kevin Roberts erzählt die facettenreiche Liebesgeschichte zwischen Marke und Kunde und verrät, wie aus einer vernünftigen Trustmark eine geliebte Lovemark wird. Systematisch lädt das reich illustrierte Buch in die Welt der Lovemarks ein. Der Bestseller-Autor zeigt, wie Markenbildung jenseits des traditionellen Branding aussieht. Die Zukunft der Marke heißt Lovemarks!
Loveworks expands upon Kevin Roberts's Lovemarks : The Future Beyond Brands (2004), by providing real world business examples of how many of the world's most successful brands have used the Lovemarks theory to create and sustain emotional connections with consumers.
Lovemarks challenges business to reinvent the relationship between consumers and producers in the most radical way Now translated into fourteen languages, Lovemarks is firmly established as an international business phenomenon. In this expanded edition of Lovemarks: The Future Beyond Brands, Kevin Roberts takes on the nine trillion dollar retail industry. A new chapter, Diamonds In The Mine, explores the experience of shopping from a Lovemarks perspective, and shows how some retailers are creating a "Theater of Dreams" to win lovalty bevond reason.
The world's top sports organizations showcase how their teams consistently achieve success and how any business can adopt similar strategies to excel. Teams like the Australian Cricket Team, FC Bayern Munich, the All Blacks, and Williams Formula 1 have maintained remarkable success over the years, despite changes in team members. The authors investigated these elite organizations to uncover the principles of excellence that drive their achievements. Through extensive research, including interviews with key players both on and off the field, they developed the elite theory of Peak Performing Organizations (PPO). This theory identifies effective practices for fostering peak performance and essential techniques for enhancing organizational effectiveness. The insights gleaned from these sports teams can be applied across various industries to attain sustainable success. The book covers a range of teams and their unique approaches, including the US Soccer Federation, San Francisco 49ers, Atlanta Braves, New York Yankees, Chicago Bulls, and more, ultimately presenting a comprehensive guide to understanding and implementing the principles of peak performance in any business context.
Video gaming and Internet surfing are the top sources of entertainment for tens of millions of North Americans today. As these technologies continue to grow and flourish, so does the number of people becoming obsessively absorbed in the imagination and fantasy that they present. More and more people are isolating, turning their backs on reality, ignoring family and friends, and losing sleep and even their jobs due to excessive use of video games and the Internet--and they continue to do so despite harmful consequences to their mental, physical, and spiritual health, a telltale sign of addiction. In this groundbreaking book, recovering video game addict Kevin Roberts uses extensive scientific and social research, complemented by his and others' personal stories, to give compulsive gamers and surfers--and their family and friends--a step-by-step guide for recovery. He outlines the ways that 'cyber junkies' exhibit the classic signs of addiction and reveals how they can successfully recover by following a program similar to those used for other addictions. Readers learn to identify whether they have an addiction, find the right resources to get individualized help, and regain a rewarding life away from the screen by learning new thoughts and behaviors that free them from the cravings that rule their lives. Included is a guide for parents for working with their addicted children
In the debates about what's next for marketing, communications and the media, the voice of Kevin Roberts is clear and compelling. Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company. He turned the world of marketing upside down with the international bestseller Lovemarks: the future beyond brands. Now he's back with a book inspired by the screen-sisomo: the future on screen.
The book offers a strategic framework for conservatives to reclaim influence over America's institutions. It delves into the political landscape, examining the challenges faced and providing actionable insights on mobilizing grassroots support. Through a blend of historical context and contemporary analysis, it emphasizes the importance of leadership, messaging, and coalition-building to effectively advocate for conservative values and policies.
