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Erwin Steijlen

    Corporate Music Method
    • Corporate Music Method

      The Black and White Version

      • 236 Seiten
      • 9 Lesestunden

      This book is designed for songwriters, composers, and artists who create and record their own music. It aims to inspire those aspiring to be creative entrepreneurs and earn a living writing music for corporate clients, TV, films, events, commercials, and product launches. In today's digital era, where platforms like Spotify and YouTube have transformed the industry, artists need a new business model. The Corporate Music Method is introduced as a pathway to becoming a successful creative entrepreneur. Chapters 1 to 4 discuss the evolving music market and the rationale behind the Corporate Music Method. Chapters 5 to 9 present the "25 Rules to Become a Successful Corporate Music Writer," offering musical tips, mixing tricks, and essential information about royalties, rights, and synchronization. Chapters 10 and 11 include interviews with successful entrepreneurs, providing insights from those who have built thriving creative businesses. Finally, Chapters 12 to 14 explore crucial topics such as mindset, creative thinking, and strategies for achieving success as a creative entrepreneur. The book is rich with musical examples and links to videos and music. With 15 years of experience writing for major brands, the author is a leading product launch composer and teaches Songwriting and Media Composing at ArtEZ, Institute of the Arts in the Netherlands.

      Corporate Music Method2016