Data Quality ROI
A Playbook for Business-Driven Data Quality
Transform data quality into a business advantage that drives measurable results. Poor data quality hinders transformation, undermines analytics, and erodes trust in decisions. This guide shows business leaders and data professionals how to view data quality as a strategic asset that enhances revenue growth, reduces risk, and boosts customer satisfaction. Author Gaurav Patole presents a clear framework for understanding how data flows, breaks, and improves within organizations. Through relatable stories and four simple laws, he reveals why data quality programs often stall and how to instigate lasting change. The focus extends beyond cleansing and dashboards to emphasize ownership, communication, and culture. Readers will learn to overcome organizational inertia, dismantle governance silos, and make data quality a shared responsibility. Each chapter links practical steps to tangible business outcomes, ensuring that data quality discussions resonate with both business and technology teams. This book combines deep expertise with practical frameworks that any organization can utilize to take control of its data, fostering a Fit-for-Purpose mindset centered on the data that drives decisions, revenue, and risk mitigation. It emphasizes that data quality is fundamentally a communication challenge, providing a framework for data teams to engage effectively with business stakeholders and promote shared accountability.