This text explores the impact of the electronic media - radio, television, and cable television - on society. The book highlights the current trends, economics, employment opportunities, and future directions of the electronic media. Special care has been taken to develop pedagogical aids which help illuminate concepts and fascilitate studying.
Edward Jay Whetmore Reihenfolge der Bücher (Chronologisch)
Book traces the birth of Mass Communications focusing on Form, Content and Consequence.