John Sloman Bücher

Slomans außerordentlich erfolgreiche „Mikroökonomie“ kommt dem Studenten der Wirtschaftswissenschaft im Grundstudium und darüber hinaus durch seine didaktischen Qualitäten entgegen. Der Text ist anschaulich, vielfach in der ganz ursprünglichen Bedeutung des Wortes. Er wird sehr rasch auch im deutschsprachigen Raum erfolgreich sein.

Written from a European perspective, this text acquaints students with basic microeconomics, macroeconomics and EU institutions and policy.

Designed for shorter courses, or for the time-pressed student, this text includes numerous real-life applications and learning features such as boxed material, summaries and revision questions which increase the relevance of economic theory.

Written from a European perspective, this text acquaints students with basic microeconomics, macroeconomics and EU institutions and policy.

Economics and the Business Environment is unique in introducing the essential principles of microeconomics and macroeconomics and applying them to the world of business. Consideration is also given to wider, topical business issues, such as business strategy, corporate social responsibility, ethics and the state of the global environment in which we live today.

This text provides students with a balanced coverage of microeconomic, macroeconomic and international issues.