This collection investigates the phenomenon of "Open Innovation,", in which firms draw on research and development that may lie outside their own boundaries. The book's contributors link the practice of innovation to the established body of innovation rsearch, showing what's new and what's familiar in the process. Looking in depth at a process recently adopted by such leading firms as Intel and Cisco, this book will lead the intellectual debate in an increasingly important area.
Joel West Reihenfolge der Bücher (Chronologisch)
