Create business and generate profits in new markets through innovation! This insightful resource is essential for leaders in both the private and public sectors aiming to align new business creation with their organization’s mission and strategy to achieve tangible results. The authors provide a comprehensive guide for corporate leaders—from CEOs to entrepreneurial teams—navigating the challenges of organic growth and innovation. Notably, IBM reports $15 billion in annual new revenues from 22 Emerging Business Opportunities, while Whirlpool generated $4 billion from innovation efforts during the recession. Ellen Kullman, a DuPont business leader, supported a new business creation program that eventually led her to become the company’s CEO. These examples illustrate how companies can successfully create new businesses repeatedly. The book explores corporate entrepreneurship, a process that involves building new ventures within established organizations. These new businesses, while distinct from the core company, leverage its powerful assets. By examining effective strategies and approaches, the authors equip companies to foster innovation-led growth and capitalize on emerging opportunities.
Michael J. Lippitz Bücher
