Barton A. Weitz Bücher

"Selling: Building Partnerships, 8/e" remains the most innovative textbook in the Selling course area today with its unique role plays and partnering skills which are critical skills for all business people. The authors emphasize throughout the text the need for salespeople to be flexible - to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies. This is followed by a complete discussion of how effective selling and career growth are achieved through planning and continual learning. This market-leading text has been updated to continue its relevance in the Selling market today just as it was twenty years ago.

This best-selling textbook in retailing offers an engaging introduction to a high-tech, global industry that presents rewarding career opportunities for graduates. The 7th edition is strategically organized around decision-making processes, emphasizing real-world retail issues and problem-solving. Its readability and logical structure allow students to grasp strategic decisions before delving into implementation, which is divided into merchandise and store management decisions, mirroring actual retail environments. The text balances strategic, practical, and conceptual content in a highly accessible format. It covers the latest developments in retailing, including globalization, customer relationship management, multi-channel retailing, supply chain management, and the use of the Internet to enhance efficiency and service. Additionally, it addresses legal, ethical, and corporate social responsibility issues. Students appreciate the engaging examples of retailers, interesting facts, and eye-catching design, making it a compelling read that effectively prepares them for careers in retail and related fields.