Tony Douglas Reihenfolge der Bücher

In Bioprinting, Kenneth Douglas comprehensively explains how scientists are using 3D printing technology to print human tissues and ultimately human organs.

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisation creates increasing challenges to established marketing practices it shows how marketing efforts need to adapt continuously to allow an organisation to reach its intended market.

This publication considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.