Ilise Benun Bücher

Erfolgreiche Public Relations steht fur: "Wir sind wer, uns kennt man." Egal in welcher Branche - ohne PR fehlt Ihrer Firma das Tor zur offentlichkeit. Das anschauliche Buch "PR fur Dummies" ersetzt Ihnen eine zahe PR-Schulung. Denn mit dieser praktischen Profi-Anleitung werden Sie zum PR-Experten. Viele interessante Beispiele aus der Praxis helfen Ihren Ideen auf die Sprunge. Sie lernen, kreativ zu denken und das richtige PR-Konzept fur Ihre Strategie zu erstellen. So wird Ihre Firma bald positiv in aller Munde sein!

Do what you love and make money!The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services.This book shows you how You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Focuses on the techniques and resources used by successful creatives, providing tools and ideas that address financial questions common to a wide range of creatives.