What is product management? -- Why is product leadership so relevant? -- Being a great product leader -- Is there a formula for success? -- Hiring product leadership -- The startup organization -- The emerging organization -- The enterprise organization -- Mapping the partner ecology -- Final words.
So how do good design leaders manage? We often assume they have all the answers, but in this rapidly evolving industry they're forced to find their way like the rest of us. If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.