. Ian Marcouse Bücher

Wie baut man eine erfolgreiche Marke auf? Was macht einen großer Unternehmer aus? Wo liegt der Unterschied zwischen Erfolg und Scheitern? Seitdem Güter den Besitzer wechseln und Dienstleistungen für andere erbracht werden, denken die Menschen darüber nach, wie sich der Handel damit abwickeln lässt. Dieses Buch zeigt die zentralen Prinzipien der Unternehmensführung auf und erklärt knapp 100 der erfolgreichsten Konzepte einflussreicher Business-Gurus – von Organisationsstrukturen über Marketing bis hin zu Organisationsstrukturen. Für alle, die wissen wollen, wie Management wirklich funktioniert. Übersichtliche Grafiken, Diagramme, Chroniken und viele Beispiele veranschaulichen die Kernthesen und zentralen Gedankengänge auf leicht verständliche Art. Biografie-Kästen liefern Infos zu Leben und Werk der jeweiligen Denker. Jede Theorie wird durch übersichtliche Querverweise in einen historischen Zusammenhang gestellt und einer Ideenlehre zugeordnet. So entsteht ein spannender, moderner und anschaulicher Überblick über die Prinzipien der Unternehmensführung. Perfekt für Schüler, Studenten und alle anderen Interessierten!

Elected MP for Londonderry in 1955 as the second-youngest member of the House, Robin Chichester-Clark was at the forefront of Northern Irish politics for almost 20 years during one of the most turbulent periods in its history. A son and grandson of Northern Irish MPs, he held leading positions in both government and opposition, although remaining outside the UK Government when Edward Heath came to power in 1970 because of his brother's position as Prime Minister of Northern Ireland. Heath later made Robin Minister of State for Employment.Standing down from politics in 1974, he followed a dynamic career in politics with over 30 years in active philanthropy, fundraising for the Royal Philharmonic Orchestra, medical research, the House of Illustration and the creative writing charity Arvon, through which he came to know such figures as Ted Hughes and Seamus Heaney.

This text is designed to help students embarking on an A Level Business Studies project worth 20 per cent of the final exam mark. As with other A-Z Handbooks, the book aims to provide easy access to information and to be useful to students when they need guidance.

With up-to-date case studies of real-world businesses, this fully updated Edexcel GCSE (9-1) Business Student Textbook will help your students respond to exam questions with confidence, demonstrating how they can structure their answers for maximum impact. This Student Textbook includes: - Fully up-to-date exam questions, with 25% more practice questions - Real-world case studies, new and updated, to reflect the developments in e-commerce and the impact of recent global and political developments - Quick knowledge-recall questions throughout the book to help students check understanding, and for teachers to use in assessment

This outstanding Business Studies textbook has been updated to ensure that it continues to meet the exact requirements of all AS level Business Studies students. It is simply the best Business Studies textbook on the market. Two colour and extensively illustrated with lively new photographs and images, the book follows a clear and coherent structure, with key terms highlighted throughout. It is accompanied by the Business Studies Teacher's Book ( 0340811137).Key features of each unit:-In Business: over 150 updated mini case studies, taken from today's business world-Issues for Analysis emphasise the key issues raised in each unit-An Evaluation summarises each unit, placing it in the context of Business Studies-The Workbook at the end of each unit provides AS level student tasks, showing exactly what level the student should be working to. The Workbook includes updated data response and case study questions, for use as homework or classroom exercises.