Herman Holtz Bücher

Offers a potpourri of ideas, information, suggestions and techniques plus dozens of secret strategies to make a consultancy grow and prosper. Contains insider tips in a variety of areas including how to penetrate the government market, reworking brochures and marketing materials, how to get the most from PR, rethinking the consultant's product, unique sales promotions and much more. Also shows how to avoid the most common mistakes and omissions in independent consulting practices.

"Priced to Sell" is designed for entrepreneurs, consultants, freelancers, and those running service businesses. Every entrepreneur struggles with the issue of pricing services profitably. Using the tools available in this complete guide, they will be setting and getting the fees they need to succeed.

One of the biggest names in the consulting business shows you everything you need to get started--and succeed!Packed with expert advice, helpful tips, and industry secrets to successful self-marketing, this guide--an abridged version of the bestselling How to Succeed as an Independent Consultant--gives you the crucial tools and techniques you need to both survive and thrive in this highly competitive field. From founding your business to writing proposals to negotiating fees, The Concise Guide to Becoming an Independent Consultant has complete, up-to-date details on:* Determining the right fields and services for consulting.* The most common mistakes made by new consultants and the ten laws of survival.* Finances, taxes, and potential legal issues for consultants.* Marketing to the public sector, including federal, state, and local government.* Proposal formats and rationales.* Alternatives to formal contract documents and letters of agreement.* Vital consulting skills necessary for draft writing and presentations.* How to be a cyberspace consultant.

This sequel has been thoroughly updated to cover current government procurement rules affecting consultants along with a broad range of marketing, financial, professional and ethical issues. Features the latest in computer and office equipment with tips on purchasing the right product. A complete ``Reference File'' contains suggested books, periodicals, consultants' organizations, public speaking contacts and much more.