Gregory G. Dess Reihenfolge der Bücher

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Covering core concepts in strategic management, this work offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as global strategic management. Theory and concepts are brought to life through numerous cases from a wide variety of organizations.