Adrian Slywotzky Reihenfolge der Bücher (Chronologisch)

"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--

Der führende Wachstumsspezialist Slywotzky weiß, wie Manager stagnierende Märkte wieder auf Wachstumskurs bringen: Es gilt, das verborgene Kapital des Unternehmens zu nutzen und mit Nachfrage- Innovationen neue Märkte selbst zu erfinden. John Deere, führender Hersteller von landwirtschaftlichen Nutzfahrzeugen, nutzte seinen guten Ruf in der „grünen Branche“ und schuf sich mit dem Vertrieb von Landschaftsartikeln vom Mulch bis zur Bewässerungsanlage ein zweites Standbein. Dank fundierter Strategien schaffte es auch ein Scheckanbieter, in Zeiten des Onlinebankings zu expandieren, und der traditionelle Filmehersteller Kodak ging mit Digitaltechnologien auf Wachstumskurs. Mit vielen Beispielen, Fragebögen und Implementierungstipps geben Slywotzky und Wise die Methoden und das Know-How an die Hand, das Wachstum auch in Ihrem Unternehmen anzukurbeln.

"Addresses today's economic challenges by providing powerful and practical strategies to generate new growth, otherwise known as 'demand innovation'." - dust jacket.

Describes the various patterns of business operation that lead to profitability through a series of conversations in which an expert on profits teaches a student.

The most pressing issue in business today is becoming digital, impacting both traditional enterprises and cutting-edge Internet companies. Old-economy firms must adapt to avoid falling victim to capitalism's creative destruction, while dot-com companies face the challenge of proving their long-term viability. Initial attempts to assess "How digital is your business?" have often been disconnected from actual business needs. Slywotzky and Morrison clarify that becoming digital isn't merely about having a great website or advanced software; it involves transforming strategic options through digital technologies. A digital business stands out with strategic differentiation, innovative business models that capture profits in new ways, and compelling value propositions for customers and talent. This groundbreaking work appeals to everyone in the business realm, featuring in-depth profiles of digital pioneers like Dell, Charles Schwab, Cisco, and Cemex. It also provides insights into transitioning traditional enterprises like GE and IBM into digital entities, alongside analyses of profitable companies like AOL, Yahoo!, and eBay. Ultimately, the book emphasizes digital business design and the powerful tools available for shaping a digital future for any organization.

"Profit Patterns" shows how to make sense of the trends that are changing theway companies make money.

"The Profit Zone" reveals the the profit-strategy secrets of ten of the world's greatest business personalities, including Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft, and Andrew Grove of Intel.

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.