Daniel Gueguen Bücher

A practical guide that describes the structures, tools and strategies of lobbying at the EU level.Daniel Guéguen brings more than 30 years of experience, in business and as a lecturer and consultant, to this practical guide to lobbying at the EU level, now in its 3rd edition. The book is aimed at those working in business, NGOs and pressure groups, as well as those in the EU institutions who are themselves lobbied. It looks first at European lobbying structures ¿ the panorama of lobbying in Brussels ¿ trade associations and NGOs at the EU level, and representation of individual companies ¿ and how they work togetherIt then considers the technical tools of lobbying ¿ including business intelligence, networks, communication and using the press.Finally it provides an analysis of European lobbying strategies ¿ impact assessment, ¿top down¿ and ¿bottom up¿ approaches, negative, defensive, reactive and proactive strategies, coalitions, business platforms and future developments. The text is enriched with many examples of both successful and unsuccessful lobbying in Brussels.

A new European Commission, A new European Parliament, Ten new Member States,A Constitution for Europe.A Brand New Practical Guide to the EU Labyrinth.Get a clear view of the European Institutions, with examples, diagrams.

The first edition of the Practical Guide to the EU Labyrinth was published in 1991. 32 years and 16 editions later, Daniel Guéguen and Vicky Marissen now offer an updated and adapted edition. The Treaty of Lisbon of 1 December 2009 requires a comprehensive reform of this guide to understand the new procedures, new ways of conduct and new practices of the EU. After reading this guide, enriched with diagrams, examples and summaries, the structures, competences and procedures of the European institutions will no longer hold any secrets for you. 'The new Practical Guide helps you master the ins and outs of structures, powers and procedures of the European Union, clearly and concisely, with diagrams, examples and QR codes.'