Financial Times Managementpraxis
Marketingplanung. Effektive Marketingstrategien entwickeln und
- 266 Seiten
- 10 Lesestunden



Marketingplanung. Effektive Marketingstrategien entwickeln und
Set against the backdrop of a snowy Kentucky winter in 2009, this true crime anthology delves into the chilling story of Willa Blanc, a seemingly benevolent cleaning lady. As she and her son, Louis, shovel snow for an unsuspecting retiree, Walter Santory, a dark and twisted plot unfolds. The narrative explores the contrast between initial kindness and the horrific intentions that lie beneath, revealing the complexities of human nature and the shocking events that can arise from a simple act of goodwill.
This is a practical guide showing not only how to write a marketing plan, but also how to implement it successfully. The book is part of a series designed for marketing managers, written in a practical style.