Morgen Witzel Bücher

"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management.

The new edition of this highly successful textbook offers Western and non-Chinese business people a theoretical framework for the understanding of business practices, markets, negotiations, organizations, networks and the Chinese business context. Building on the strengths of the previous editions, it provides a guide to market entry, managing operations and marketing in this unique social and cultural environment. It offers a fresh look at the evolving marketplaces and their interactions with government and the army, and will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Lusitania, jeden z nejluxusnějších transatlantických parníků na světě, odplouvá 1. května 1915 z New Yorku k Evropě, kde před nedávnem vypukla první světová válka. U stolu č. 22 v první třídě se sešla různorodá společnost movitých pasažérů mezi nimiž nechybí bohatý průmyslník, bývalý britský vicekonzul či manželka kanadského důstojníka. Jednoho dne je v zamčené kajutě s klíčem uvnitř nalezena mrtvola a smrtící zbraň se nenajde. Na výzvu kapitána se vyšetřování vraždy ujímá Patrick Gallagher, státní úředník vlády Jejího Veličenstva. Den po dni se blíží rozuzlení záhady zamčeného pokoje, ale také katastrofa potopení Lusitanie, co do počtu obětí srovnatelná s potopením Titaniku o tři roky dříve.