Leslie Cabarga Bücher

Over 850 trademarks registered in the 1920s offer artists, designers, and students of Americana a comprehensive look at how graphic artists of this often flamboyant period combined typography and design to "sell" a company and its products, which range from food to furniture to fabrics. Captions identify each company.

Why be a designer who must rely upon preexisting typefaces and clip art when you can become the kind of designer who creates logos, fonts and lettering of your own? Leslie Cabarga, author of the bestselling Designer's Guide to Color Combinations, has created a textbook of type for the experienced graphics professional as well as the beginning student of design.

In their own words, 75 top-flight designers tell you how they make outstanding logos and what it took to achieve the 160 final identities shown in this book. You'll learn the secrets behind each of these logos as they develop from roughs to finals! You'll thrill to the sight of over 700 never-before-seen sketches, roughs, preliminary comps and napkin doodles. You'll marvel as 70 designers turn their rough first attempts into gorgeous final logos! You won't believe your eyes as 160 sizzling-hot logos are slowly baked to golden-brown perfection! Never before revealed: The thrills, the chills, the tears and the jeers behind the high-stakes world of professional logo design.

Lively collection of royalty-free spots for commercial artists dramatizes a host of enterprises: business, communications, education, industry, construction, transportation, legal and healthcare services, sports, travel, entertainment, and much more — all conveniently arranged by category for ease of use.

For typographers and font designers, "FontLab" is the leading font-creation software, available for both Windows and Mac (systems 9+ and OSX). It boasts advanced features like OpenType support, class-based metrics, kerning, and a wide range of bezier drawing tools, surpassing other programs. This guide covers versions 4.6 and 5.0 of FontLab, aiming to significantly reduce the learning curve for users of FontLab, TypeTool, and AsiaFont Studio. Author Leslie Cabarga, also known for The Logo Font & Lettering Bible, has filled the guide with illustrations, diagrams, and screenshots while minimizing text to make learning enjoyable and efficient. The book details techniques used by five established font designers, covering everything from opening existing fonts to creating new ones. It includes instructions for scanning sketches, importing drawings from Adobe Illustrator, using brush and pen tools for glyphs, and setting up parameters in the Font Info window for optimal performance. Readers will learn to create Type 1, TrueType, and OpenType fonts, manage spacing and kerning, add accented characters, and organize font families with special features. An extensive, cross-referenced index enhances usability. Whether you're a beginner or an experienced user, this guide provides comprehensive knowledge for mastering FontLab and TypeTool.

Eye-catching spots with a nostalgic touch are invaluable for enlivening any number of graphic projects. Now this practical archive enables graphic artists, illustrators, and designers to choose from over 1,300 copyright-free cuts with period flavor. Recapturing the charm and flair of a bygone era, these ready-to-use illustrations encompass nearly every category you can think men in dress clothes, uniforms, period costumes, engaged in athletic and social activities; women as homemakers, models, and femmes fatales; animals as fantasy figures and in realistic poses; varied forms of transportation―from Spanish galleons and early steam locomotives to airplanes, buses, and steamships; attention-getting graphics that announce "We Grease to Please" or "Try Our Pressing Service" and scores of other amusing, startling, and genial visual commentaries.