Richard L. Lynch Reihenfolge der Bücher (Chronologisch)

This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.

This text presents a comprehensive and critical treatment of strategic management for both the private and public sectors. Suitable for both undergraduate and MBA students on basic strategy courses.