Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.
Richard Pettinger Bücher






Management für Dummies
- 384 Seiten
- 14 Lesestunden
Die Welt des Management ist stressig, frustrierend undarbeitsreich. Bob Nelson verrät Tipps und Tricks, die man alsManager kennen sollte, um sich und seinen Mitarbeitern das Lebenleichter zu machen. Wichtige Themen wie Kommunikation,Mitarbeitermotivation, Teamarbeit und natürlich die Finanzenwerden angesprochen und mit Anekdoten gewürzt. Wer dieses Buchgelesen hat, dessen Managerkarriere kann nichts mehr im Wegestehen!
Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.
Introduction to management
- 667 Seiten
- 24 Lesestunden
This popular core textbook provides an authoritative introduction to business management. Covering all the functional areas of the field, the text provides a robust framework to help students understand the inter-relatedness of different aspects of management and how they fit together in an organisation. Strong emphasis is placed throughout on providing students with a thorough and practical grounding in the topic, with a focus on helping them developing effective management skills. Now in its fourth edition, Introduction to Management has been fully updated and expanded to cover new developments in the field. Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level. It does not require prior knowledge of business and management.
The Socio-Economic Foundations of Sustainable Business
Managing in the Fourth Industrial Revolution
- 156 Seiten
- 6 Lesestunden
The book explores the intersection of contemporary organizations and the socio-economic foundations of sustainable business amidst the Fourth Industrial Revolution. It examines how technological advancements are reshaping business practices and societal structures, highlighting the social consequences of these changes. Key themes include the evolving patterns of economic activity and their implications for value, sustainability, security, and assurance, addressing the demands of various societal sectors.
Contemporary Strategic Management
- 608 Seiten
- 22 Lesestunden
Author Biography RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.