E. Martin Bücher

The book delves into how globalization influences French advertising language, highlighting the significant role of English and global imagery in shaping campaigns for the French market. It examines the persistence of media companies in blending languages despite legislative efforts to limit this mixing, showcasing the tension between cultural preservation and global marketing strategies.

The narrative explores a profound near-death experience of a young rock climber who, after a fatal fall, ventured into what he describes as multiple dimensions beyond our own. During his 28 minutes of clinical death and subsequent coma, he encountered discussions about earthly projects, engaged with various entities, and even interacted with extraterrestrial beings. His journey culminated in a direct conversation with a power he identifies as God, challenging conventional views of the afterlife and offering a unique perspective on existence beyond death.