James M. McHugh Reihenfolge der Bücher (Chronologisch)

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

The Fourth Edition of Understanding Business is the fruit of meetings with dozens of introduction to business instructors and students from around the county in focus group sessions. Information gleaned from these sessions and over 200 detailed surveys has resulted in major changes to the Fourth Edition. These changes include: It is shorter; the Fourth Edition is almost 20 percent shorter than the Third Edition. Also,it addresses both global and ethical issues early in the text. Instructors overwhelmingly asked to have global and ethical issues examined earl,so students understand the issues before they are asked to evaluate how they affect business. Global and ethical issues continue to be integrated throughout the book. Understanding Business also emphasizes critical thinking. The text and accompanying instructional materials are based on learning principles that put the responsibility for learning where it belongs on the students' shoulders. Finally,Understanding Business introduces students to the management chapters before the marketing topics. Students gain an understanding of the new relationships and principles that govern management today before they are challenged to understand the cross-functional teams that are replacing the line and staff marketing functions.