Steve Cone Reihenfolge der Bücher (Chronologisch)

The most comprehensive, user-friendly upholstery book on the market just got better! Over its lifetime, SINGER Upholstery Basics has sold nearly 150,000 copies. Now, with five new projects and an entirely fresh presentation, SINGER Upholstery Basics Plus is truly the best book for beginners and seasoned upholstery buffs alike. All the basic upholstery techniques are taught. Projects include all styles of chairs or couches, stools, different styles of ottomans, a bench, and a headboard. Some projects are built-from-scratch items that require only simple carpentry skills for building the frames. Others show the complete process of stripping, repairing, and reupholstering old furniture pieces to like-new condition. Large color photos of the step-by-step instructions set this book apart from all the others.

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)