Ernest Dichter Bücher
Gezielte Motivforschung - So machen Sie mehr aus Ihrem Produkt! - bk983; mvg Verlag; Ernest Dichter; pocket_book; 1991
Some people say you're high-strung, full of tension, a bundle of nerves. Others say you're calm, cool, and collected. Which are you? If you're typical, you have probably never taken the time to add up your assets and deduct from them your liabilities. One of the major human needs is to know oneself better; yet very few tools have been provided to make this kind of self-examination possible on a practical, day-to-day basis. The purpose of the book is to give an introduction to total self-knowledge. This book has three *How well do you know yourself? *How well do you get along with others? * How do you like your work? Let the self-examination begin.
