Vance Packard Bücher

Der engagierte Beitrag über Manipulierbarkeit und tatsächliche Manipulation des Menschen im geistigen und körperlichen Bereich (Erbmasse) durch Kommerz und Staat

A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Study of the informal class system in America and the characteristics of the individual social levels.