Leif Edvinsson, weltweit führender Knowledge-Guru, stellt in Zusammenarbeit mit der deutschen Wissensexpertin Gisela Brünig seine innovativen Konzepte des Wissensmanagements vor. Mit vielen Fallbeispielen.
Describes how to measure the indirect assets that represent the gap between the market valuation of a company and the value of its assets according to a balance sheet
Mapping and Responding to the New Economy
The book explores the significance of intangible assets (IA) in fostering sustainable economic growth, with a particular emphasis on Sweden and other Nordic countries. It introduces a structured "IA metrics" approach to analyze the IA gap and outlines the necessary incentives for strategic investments in valuable IA. The authors argue that enhancing IA is crucial for improving national competitiveness, considering economic, social, and environmental policy dimensions.