In a rapidly changing business landscape, companies face overnight competitors, constant customer demands for innovation, and evolving career paths. Traditional leaders struggle to adapt to this environment, which will only intensify. To thrive, we must look beyond conventional models and embrace a new archetype: the DEO. These leaders blend strategic business acumen with creative problem-solving, viewing all challenges as design opportunities. They are transformative catalysts, equipped to excel in unpredictable, fast-paced conditions. This book reveals why DEOs are crucial for modern organizational success and outlines the characteristics that define them. Through insightful conversations with prominent DEOs, we delve into the mindsets, communities, processes, and practices that characterize creative business leadership. The book provides visual examples of how DEOs operate their companies and the rationale behind this approach. It also encourages readers to recognize and cultivate these skills in themselves and their teams, empowering them to build, revive, or reinvent the next generation of successful organizations. By embracing the DEO model, leaders can navigate the complexities of today's business world effectively.
