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This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
Buchkauf
Marketing plans : how to prepare them, how to use the, Malcolm McDonald
- Sprache
- Erscheinungsdatum
- 1995
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- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- € 5,99
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- Titel
- Marketing plans : how to prepare them, how to use the
- Sprache
- Englisch
- Autor*innen
- Malcolm McDonald
- Verlag
- Butterworth-Heinemann
- Erscheinungsdatum
- 1995
- Einband
- Paperback
- ISBN10
- 075062213x
- ISBN13
- 9780750622134
- Reihe
- Kuratierte Auswahl
- Professional development series
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,85 von 5 Sternen
- Beschreibung
- This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.