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Putting the public back in public relations - how social media is reinventing the aging business of PR
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Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
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Putting the public back in public relations - how social media is reinventing the aging business of PR, Brian Solis, Deirdre Breakenridge
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Putting the public back in public relations - how social media is reinventing the aging business of PR
- Sprache
- Englisch
- Autor*innen
- Brian Solis, Deirdre Breakenridge
- Verlag
- Pearson Education
- Erscheinungsdatum
- 2009
- Einband
- Hardcover
- ISBN10
- 0137150695
- ISBN13
- 9780137150694
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 3,7 von 5 Sternen
- Beschreibung
- Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.


