X: The Experience When Business Meets Design
- 256 Seiten
- 9 Lesestunden
Welcome to a new era of business in which your brand is defined by those who experience it.
Brian Solis ist ein führender Digitalanalyst, Soziologe und Futurist, dessen Arbeit sich auf die Auswirkungen neuer Technologien auf Wirtschaft, Marketing und Kultur konzentriert. Er ist weltweit als einer der bedeutendsten Vordenker und Autoren im Bereich der neuen Medien anerkannt. Seine Werke untersuchen die sich verändernde Landschaft des vernetzten Konsumverhaltens und wie Unternehmen sich an neue Generationen von Kunden und Mitarbeitern anpassen müssen. Solis bietet Einblicke in die Zukunft des Geschäftslebens und wie das digitale Zeitalter die Kundenbeziehungen und Geschäftsstrategien neu gestaltet.






Welcome to a new era of business in which your brand is defined by those who experience it.
In today s rapidly changing digital environment, Darwinism is alive and well. What s the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation.
Learn how to add value in the Web 2.0 world and prove that PR is a valuable resource in your organization. *Integrate PR 2.0 strategies into traditional outreach to create best practices for communication. *Learn to use the new tools of social networking for building relationships, breaking your news, and shaping brands. *Written by two top industry experts who are recognized for their thinking and their work in both PR and technology circles.
Somewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know that something is off. Shortened attention spans, declines in critical thinking, lack of sleep, self-doubt and decreased creativity are just some of the effects coming to light in an age of digital distraction. It's time to reclaim our lives. It's time to take control. Lifescale is a journey of self-discovery and growth. It's about getting back into balance and remastering our destinies
The ultimate guide to branding and building your business in the era of the Social Web revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business one network and one tool at a time.
Focusing on leadership in a digital-first environment, this book offers strategies to develop essential skills for navigating modern challenges. It emphasizes adaptability, innovation, and the importance of fostering a collaborative culture. Through practical insights and real-world examples, readers will learn how to inspire teams, drive transformation, and maintain resilience in a rapidly evolving landscape. The goal is to empower individuals to lead effectively and confidently in an increasingly digital world.