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Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.
Buchkauf
Creative advertising, Mario Pricken
- Sprache
- Erscheinungsdatum
- 2010
- Einband
- (Paperback),
- Buchzustand
- Gebraucht - Gut
- Preis
- € 21,99
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- Titel
- Creative advertising
- Sprache
- Englisch
- Autor*innen
- Mario Pricken
- Verlag
- Thames & Hudson
- Erscheinungsdatum
- 2010
- Einband
- Paperback
- ISBN10
- 0500287333
- ISBN13
- 9780500287330
- Reihe
- Schlagwörter
- Handel, Handbücher und Anleitungen, Kunst, Wissenschaft, Fachliteratur, Inspiration, Kreativität
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches.