Creating You & Co

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“Stop looking for the right job,” career counselors advise. Instead, think of yourself as the head of a small business called 'You & Co.,' viewing employers as potential customers. But how do you make this shift? William Bridges, who coined the term “You & Co.,” offers a practical guide to navigating the modern employment landscape in his latest work. He builds on concepts from his previous bestsellers, helping workers move beyond outdated job notions and adopt a business leader's mindset for a more fulfilling and secure career. The book features self-assessment tests to help you identify your Desires, Abilities, Temperament, and Assets—collectively known as “D.A.T.A.” This insight not only highlights what you enjoy but also reveals your unique advantages in the job market. Additional exercises guide you in defining your “product” and identifying your “market.” By the end, you'll adopt a new perspective on work, thinking like the CEO of You & Co. Bridges emphasizes that true security lies not in job attachment but in doing what you excel at for employers who need your skills. This approach allows you to enhance your value to your current employer, create a new job for yourself, start a small business, or forge your own path. Embracing the Creating You & Co. mindset is essential for thriving in the evolving job market.