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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Buchkauf
Customer Relationship Management, Francis Buttle
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Customer Relationship Management
- Sprache
- Englisch
- Autor*innen
- Francis Buttle
- Verlag
- Routledge
- Erscheinungsdatum
- 2009
- Einband
- Paperback
- Seitenzahl
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Marketing & Vertrieb
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.