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- 328 Seiten
- 12 Lesestunden
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The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.
Buchkauf
Blue Ocean Strategy. 블루오션전략, Renée Mauborgne, W. Chan Kim
- Sprache
- Erscheinungsdatum
- 2005
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Blue Ocean Strategy. 블루오션전략
- Sprache
- Englisch, Koreanisch
- Autor*innen
- Renée Mauborgne, W. Chan Kim
- Verlag
- Kyobo Mun'go
- Erscheinungsdatum
- 2005
- Einband
- Hardcover
- Seitenzahl
- 328
- ISBN10
- 8970856579
- ISBN13
- 9788970856575
- Reihe
- Schlagwörter
- Sachbücher, Handel, Wirtschaft & Management, Lebenshilfe, Management & Personalverwaltung, Führung, Unternehmertum, Strategie
- Erstveröffentlichung
- 2005
- Originaltitel
- Blue Ocean Strategy
- Bewertung
- 4 von 5 Sternen
- Beschreibung
- The book challenges conventional beliefs about strategic success, arguing that fierce competition leads to a "red ocean" of bloody rivalry, while sustainable success is achieved by exploring "blue oceans"—new markets with significant growth potential. Drawing on over 150 strategic analyses spanning more than a century and 50 industries, it offers a systematic approach to making the competition irrelevant. The authors present a revolutionary framework for strategic thinking, demonstrating how to unlock new markets where competition is not a factor. This influential work is highly recommended by numerous leaders as essential reading for managers and business students alike.