Mehr zum Buch
'The New Brand Spirit' unpacks seven stakeholder perspectives on corporate behaviour and communication - and their implications for businesses and organisations - to explain the relationship between corporate communication, corporate culture and corporate value.
Buchkauf
The New Brand Spirit, Marjorie Thompson, Christian A Conrad
- Sprache
- Erscheinungsdatum
- 2013
- product-detail.submit-box.info.binding
- (Hardcover)
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Lieferung
- Gratis Versand in ganz Österreich
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