The Interaction Field

Mehr zum Buch

The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flatiron Health reshape an entire industry -- GoPro-feeding the virtuous cycle -- Mobility in a superfluid market -- Fashion: -Burberry flips the model ... and then flips out -- Velocity versus clicks: on becoming an interaction field company -- Conclusion: new ways forward-the world is created through interactions.