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The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flatiron Health reshape an entire industry -- GoPro-feeding the virtuous cycle -- Mobility in a superfluid market -- Fashion: -Burberry flips the model ... and then flips out -- Velocity versus clicks: on becoming an interaction field company -- Conclusion: new ways forward-the world is created through interactions.
Buchkauf
The Interaction Field, Erich Joachimsthaler
- Sprache
- Erscheinungsdatum
- 2020
- Einband
- (Hardcover)
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- Titel
- The Interaction Field
- Sprache
- Englisch
- Autor*innen
- Erich Joachimsthaler
- Verlag
- PublicAffairs,U.S.
- Erscheinungsdatum
- 2020
- Einband
- Hardcover
- Seitenzahl
- 240
- ISBN10
- 1541730518
- ISBN13
- 9781541730519
- Reihe
- Kategorien
- Schlagwörter
- Handel
- Bewertung
- 4,05 von 5 Sternen
- Beschreibung
- The interaction field model: how to create unstoppable velocity -- How John Deere is revolutionizing an industry -- The new consumer and how to reach her: interactions vs. transactions -- LEGO: framing the interaction field -- Klöckner: an old-line company acts like a start-up -- Discovery and Flatiron Health reshape an entire industry -- GoPro-feeding the virtuous cycle -- Mobility in a superfluid market -- Fashion: -Burberry flips the model ... and then flips out -- Velocity versus clicks: on becoming an interaction field company -- Conclusion: new ways forward-the world is created through interactions.